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Never Neat Branding

A new sub-brand for a Charleston local bar service, Icebox. We were tasked with creating a new logo and label package for an upscale, craft, mixer that equally pairs with non-alcoholic and traditional cocktails alike.


A modern, bright, color palate was selected using a more vibrant, next-level, shade of the main flavor ingredient's natural color. For example, instead of a subdued lavender shade, this mixer uses a vivid purple. This not only helps set the bottles apart from others on the shelf, but brings energy to the brand and signifies the emphasized effect these mixers will have on your next concoction.

Role: Senior Graphic Designer

Team: Art Director, Digital Strategist, Content Strategist

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© 2019 by Joe Rusenko.