JOE RUSENKO

The Gaillard came to us in need of an overhaul to their seat reservation and ticketing check out page flows. 

After some research and testing along with some content strategy we re-envisioned the seating chart and check out flow to be more intuitive and user friendly, especially on mobile. 

A big user pain point was not having the ability to see where the seat was within the entire seating section or the associated view. We decided on a birds eye seat map accompanied by a vertical cross section map of the auditorium to give users a better feel for seat location. 

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View the live site at www.gaillardcenter.org/buy-tickets/

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Role: Design Director

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Team: Content Strategist, Digital Strategist, Frontend Lead, Tech Lead, QA Lead